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Event Details
UPDATED! Includes the NEW version of Google Analytics.
Google Analytics Seminars for Success
Presented by Google Certified Trainer! Get more out of your data. Improve your website and online advertising results!
Seminar Dates:
- Day 1: Google Analytics: Wednesday 8 August 2012
- Day 2: Google Analytics Intermediate: Thursday 9 August 2012
- Day 3: Google Analytics Advanced: Friday 10 August 2012
Can't make these dates? View other dates and register for updates
Key Benefits:
- Google approved training program recognised internationally
- Learn Google's own best practices from set-up to advanced
- Most accurate, up-to-date, comprehensive training available
- Real world solutions presented by Google Certified Trainer
- Ensure data accuracy, reliability and usability of reports
- Improve web content, online advertising and rankings
What's Included?
- Seminar manual
- Seminar slides
- Certificate
- Extra resources
- Coffee, tea, light lunch
- Free internet connection (bring a laptop)
Who Should Attend?
Google Analytics Seminars for Success are for beginners to experienced, in non-technical and technical roles in business development, marketing, e-commerce, digital strategy, Search Engine Optimisation (SEO), online advertising, web management and web development. Attendees come from Small and Medium Businesses (SMBs), Corporations, Government Departments, Education Providers and Nonprofits.
Google Analytics Seminars for Success provide real world solutions. Attend both days and cover all aspects from set-up to advanced techniques and tips or attend either day knowing the content of Google Analytics Seminars for Success will be kept up to date and consistent from one series to the next.
Need more advice on which days to attend? Email info@lovesdata.com or call (02) 9960 6577.
Day 1: Google Analytics
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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- Introduction to web analytics
- About Google Analytics
- New Google Analytics reports
- Getting started with Google Analytics
- Google Analytics interface features
- Visitor reports (who is accessing your website)
- Introduction to tracking campaigns
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12:30pm - 1:30pm
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Lunch
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1:30pm - 5:00pm
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- Traffic sources reports (how are people finding your website)
- Content reports (what are people doing on your website)
- Conversion reports
- Sharing Google Analytics reports
- Adding notes to reports
- Creating dashboards
- Actionable insights
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Day 2: Google Analytics Intermediate
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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- Driving improvement with Google Analytics
- Defining visitor segments
- Creating custom reports
- Insights with analytics intelligence
- Best practices for clean data
- Setup and configuration options
- Tracking campaigns
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12:30pm - 1:30pm
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Lunch
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1:30pm - 5:00pm
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- Best practices for advertising and marketing
- Reporting on social network engagement
- Best practices for engagement
- Best practices for conversions
- Reporting on video and interactive content
- Data sharing options
- Introduction to conversion testing
- Using Google Website Optimizer
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Day 3: Google Analytics Advanced
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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- How Google Analytics works
- Google Analytics tracking code
- Best practices for administration
- Cleaning up your data
- Setting up conversion reports
- How campaign tracking works
- Understanding attribution
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12:30pm - 1:30pm
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Lunch
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1:30pm - 5:00pm
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- Tracking video and interactive content
- Tracking social network engagement
- Tracking custom visitor demographics
- Tracking sub-domains and multiple websites
- Extracting data from Google Analytics
- Running a Google Website Optimizer test
- Advanced Google Website Optimizer techniques
- Integrating Google Website Optimizer with Google Analytics
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Attendee Feedback:
"Having only touched the surface before I feel confident that I can utilise the full power of this fantastic tool to monitor trends and drive positive change for our site."
Grant Tildsley, Teds Camera Stores
"I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP."
Sumi Triggs Olsen, CPA Australia
"As a result of the training I've been able to go back and make quick/simple changes to our Analytics set up so that our business users can access the kind of custom reporting that they need."
Claire Spencer, Origin Energy
Read more attendee feedback
Your Google Certified Trainer: Benjamin Mangold
Benjamin Mangold is the Search & Analytics Director at Loves Data, a Google Certified Partner. He is the first Seminar Leader certified by Google outside the USA to present Google Seminars for Success.
Benjamin heads his company's training and consulting services for a wide range of business, government, education and non-profit clients. He is a Google certified expert for Google Analytics, Google AdWords, Google Website Optimizer and Urchin Software.
Need advice on which days to attend? Email info@lovesdata.com or call (02) 9960 6577.
Frequently Asked Questions
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Which days should I attend?
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| Attending all days will give you the most comprehensive training available and ensure you are up-to-date. However you are free to sign up for individual days. |
| Who is running the seminars? |
| Google has selected Loves Data as independent experts in the field of search marketing and web analytics. You will be trained by a Google Certified Trainer using Google’s own best practices. |
| Will I get a certificate? |
| Yes, you will receive a certificate of completion. |
| Do I need a laptop? |
| Yes, we recommend you bring a laptop. |
| Will there be internet access? |
| Yes, free internet access (via WiFi or ethernet) will be available. |
| Will lunch be provided? |
| Yes, a light lunch will be provided. Vegetarian options will be available and the venue can accommodate other dietary needs with advanced notice. |
| Where can I find parking? |
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For parking recommendations please visit the FAQ site.
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| How can I get there with public transport? |
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For public transport options please visit the FAQ site.
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| Can you recommend somewhere to stay? |
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For hotel recommendations please visit the FAQ site.
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| I have another question... |
| Please email us at info@lovesdata.com or call us on (02) 9960 6577. |
When & Where
Cliftons
288 Edward Street
Brisbane,
Queensland 4000
Australia
Wednesday, August 8, 2012 at 9:30 AM - Friday, August 10, 2012 at 5:00 PM (GMT+1000)
Add to my calendar
Hosted By
Loves Data
Loves Data are Google certified experts providing enterprise level training, consulting and optimization solutions for corporations, government, non-profits and SMEs.
Loves Data Google Certified Experts
Fees
All seminar(s) fees must be paid in full at least 7 days before the seminar(s) unless other arrangements are made and confirmed in writing by Loves Data.
Cancellations
Seminar registration fees are non-refundable unless the seminar(s) is/are cancelled in which case a full refund of seminar fees paid or transfer to a future seminar of the same type and price will be offered. A registration can be transferred to another person within the terms and conditions of the seminar(s) at any time so long as; the name and contact details of the person being substituted, and written authorisation by the person or organisation responsible for the original registration and payment, are provided.
Transfers
Registrations transferred to a future seminar(s) up to 21 days before the seminar(s) will incur an administrative charge of 20% of the seminar(s) fee. Registrations transferred to a future seminar(s) up to 7 days before the seminar(s) will incur an administrative charge of 50% of the seminar(s) fee. Seminar(s) fees are otherwise non-refundable unless the seminar(s) are cancelled. Transfers to future seminars can only be made once, fees are otherwise non-refundable.
Terms and Conditions
View terms and conditions relating to course content and terms of payment.
Seminars for Success are designed for organizations and individuals managing their own accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.
Trademarks
Google, Google Analytics, Google Website Optimizer and Google AdWords are registered trademarks of Google Inc.
